DISQUS, the world known comment box which helps you build a community of active readers and commenters, is now experimenting on something new which will help bloggers like you earn money by using their service.
DISQUS will let their users earned money online through the program called Discovery. Discovery allows you to more deeply engage your audience and monetize your site’s content at the same time.
Let's both find out what is Discovery in DISQUS and how do we earn money usong it on our blog.
What is Discovery?
What is Discovery in Disqus?
Discovery helps people find new and interesting discussions and stories from within Disqus. Discovery also helps publishers drive increases in internal recirculation and external referral traffic, resulting in increased advertising revenues. Discovery is not just one feature - it is woven throughout Disqus and a driving principle behind our entire platform.
What is the Discovery box?
The Discovery box is a native place for users to find new discussions, stories and other content on your site and from other sites across the web.
We find that users are very engaged when they arrive at the discussion thread because they are either engaging in the discussion or thinking through where they want to go next. However, this real estate is commonly underutilized by publishers because it’s below the fold. By placing the Discovery box alongside the discussion thread, we help your most engaged users discover new content while also helping you best optimize your audience monetization.
Why is Disqus moving into content discovery?
We developed our Discovery features (e.g. Community view, the Discovery box) based upon feedback from both our users and our publisher partners. Users trust Disqus and are looking to Disqus to recommend other interesting conversations and stories. Publishers look to Disqus to increase engagement and traffic on their sites. By recommending compelling content to users, our Discovery features keep users on publisher sites longer and, in the case of the Discovery box, also generate revenue for publishers.
How Discovery Works
How is content recommended to users within the Discovery box?
The Discovery box presents highly relevant and personalized content recommendations. We base these recommendations on a few things:
- The current story and discussion that’s on the page.
- What we think would be most interesting to the specific reader.
- What other users on the page have expressed interest in.
We have a deep and wide perspective on trending topics and engagement across the millions of websites that use Disqus. Also, we have rich insights into our monthly users who view Disqus-powered pages, including what interests them and engages them to comment. We use these data sets to make the best content recommendations for our users.
We are always working to improve our targeting algorithms in order to provide the highest quality editorial experience for publishers and most relevant recommendations to users.
Why am I not seeing Promoted Discovery even though it is enabled for my site?
Promoted Discovery will only show when our targeting algorithm determines we have promoted content that would interest your readers. If Promoted Discovery isn't showing, we'll still point to interesting and relevant content that appears on your site through Internal Discovery.
How Do I Earn Money?
Can I earn money via Discovery?
Yes. The Discovery box generates additional revenue for publishers in two distinct ways because it is comprised of two core components: Internal Discovery and Promoted Discovery.
Internal Discovery makes content recommendations specific to the site your users are on. Internal Discovery leads to increased page views and therefore more opportunities to generate advertising revenues.
Promoted Discovery points users to content that marketers are looking to promote to your audience. As a publisher, you earn a revenue share from Disqus for each click on a promoted content link. Our advertiser partners pay us to distribute this content in relevant places. Disqus has strict content guidelines to make sure we only select high quality stories that are interesting and well written.
Their goal is to provide readers with links to great content, whether Internal or promoted.
How much should I expect to earn with Promoted Discovery?
The short answer is, it depends. A number of variables (e.g. click-through rate, your traffic, the type of content you create, what advertisers are looking to promote, etc.) will impact your monetization. We are constantly adding new advertisers who will be interested in your audience and inventory. Our goal is to build a strong advertising and monetization ecosystem for publishers and advertisers consisting of a highly liquid marketplace.
What is the pricing model with Promoted Discovery?
Publishers who participate in Promoted Discovery earn money on a cost-per-click (CPC) basis. For each click on a Promoted Discovery link on your site, you will earn a percentage of the revenue.
What revenue share percentage will I earn?
There is no standard revenue share percentage as these percentages vary depending on costs, content and performance. We will continue to ensure publishers get optimal revenue and traffic benefit.
How and when will I get paid?
Payments are currently issued electronically within 2-3 days of the end of the month on a monthly basis. Before a payment can be issued, you must first complete the required payment forms.
Is there a minimum in order to be paid?
Yes. Your site must have earned a minimum of $100.
Discovery Analytics
What metrics will you be reporting on?
We will report on the following key metrics per site:
- Your upcoming payout amount (must be over $100)
- The amount of revenue you are building up over the last 90 days
- Current monthly revenue you are generating
- Earnings and payment history
We anticipate being able to supply more detailed reporting in the near future.
How do I access Discovery Analytics?
- Navigate to the Analytics tab in your Disqus admin
- Click the Revenue tab to view your revenue.
If you want to learn more on how to use Discovery, to earn money with your blog, just click this link later.
We started this new method of earning money with our blog a few weeks ago, and we are on the verge pf finding out if it is a good adsense alternative. For those who already have experience with this program, please do share it by posting some comments below.